1. Buy/Build Links on Sites Relevant to Yours
Links on relevant sites are more powerful and should be the primary focus of your link building/buying efforts. While links on irrelevant sites will still help, they will not help as much. There is also the question of what exactly "relevant" means. Is it possible for two sites to be related without being in the same category? For example a site about cars may be relevant to a site about stereos even though they are different things. Think of relevancy in this way; would the users on "Site A" be interested in the content on "Site B". A good example of this is the topics link building and web design. While the subjects are completely different, most link builders are interested in web design information and vice versa.
2. Use Your Primary Keywords in the Anchor Text
The anchor text, also known as link text, is the text used in the link pointing to your site. This text should be one of your primary keywords for the page that you are linking too. For example, if you are linking to your homepage which is optimized for the keyword "Mortgages", you will want to use that keyword in the links pointing to that page. The search engines look at the link text of your incoming links to help determine what your site is about. Optimizing the anchor text of your links can have a huge effect on your rankings.
3. Track your Results Using a Keyword Rank
It is very important that you track the results of your link buying efforts. By tracking your keyword rankings you can see exactly how your links are helping. Most webmasters only track the traffic coming to their site. While this is helpful, it is important to know that you will not see any significant traffic from a keyword until you have reached the top 10.
. Links with relevant "Keywords" in the Anchor Text
. Links from industry-relevant pages
. Links from industry specific article pages
. Link to your site should not be through a "redirect" script
. No JavaScript links
. No links from "framed" pages
. No "flash" embedded links
. No use dropped or fake PR links
. No email spam used to solicit links.
. No links from Link Farms
. No links from FFA (Free-For-All) link networks
. No links from pornographic and other sites containing offensive content
. Only relevant established links
. No links text nude
. No “no follow” links
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No client is too small. No matter if you want to buy one link for a week of a few hundred links for a year. Professionally trained customer service representatives are there to serve your individual needs.
